July 4, 2019 | by Jon Fletcher

Marfeel joins MTV, USA Today, and NBC in the shortlist for Digiday’s Best Mobile Innovation

At Marfeel, our mission is to change how the world reads on mobile. Changing the way people interact with billions of devices means we need to work with the biggest publishers and give readers better ways to enjoy publishers’ content, without missing a single beat.

In a major step towards this mission, we’re honored to announce that Marfeel has been shortlisted alongside MTV, USA Today, and NBC for the Best Mobile Innovation award at the Digiday Publishing Awards.

The Digiday Publishing Awards aim to recognize the companies modernizing and changing digital media and are judged by executives from the world’s biggest publishers and platforms such as Meredith, Reddit, The Infatuation, Gannett, Highsnobiety and more.

We’re proud to be named alongside the world’s household names in publishing, recognizing that the innovations created at Marfeel are establishing new standards in the industry and for readers, everywhere.

The full shortlist for the award contains MTV International, for their 2018 MTV EMA AR Experience, USA Today, NBC News and Code and Theory for the NBC News Mobile App, Ogury and Zedge, and finally, Marfeel for our work with Den of Geek.

The winner will be announced on September 12th at the Digiday Publishing Awards Gala, in New York.

Past winners

The Den of Geek Story

In 2018, Den of Geek came to Marfeel because they wanted to create a mobile experience that resonated with their audience. These were 18-44-year-olds, passionate about their entertainment choices—from millennial geeks to ‘fanboy fathers’.

Their iOS-dedicated mobile website, which was not adaptive to various mobile devices, and didn’t offer a complete monetization suite, didn’t reflect the tech and innovation focus of their audience.

The Marfeel platform generated a new mobile-adaptive, native and customized reader experience, designed specifically for Den of Geek, making their graphical content stand out.

The platform was built around the user experience, with a dynamic architecture which evolves over time. Based on insights into reader behavior, the platform drives deeper engagement via the custom presentation and layout of their content, which also substantially increases advertising revenues.

Our platform is a solution that evolved over time, addressing new developments in mobile and optimizing monetization efforts.

The results with Den of Geek show that time on the site improved by 160%, repeating user rate increased by 70%, bounce rate reduced by 32% and the publisher’s monetization efforts improved by 350%.

Reflecting a changing industry

The Digiday Publishing Awards are based on four main criteria, – Creativity, Innovative thinking, Consumer value, and Results. But, they also represent the broader direction of the digital publishing industry and the technology that will become tomorrow’s standard experiences.

When asked about where the industry is headed, jury member and managing editor at Bustle Amanda Chan, said, “Discoverability is a big topic of conversation — it always has been — but even more so now.”

The awards are also a place where new ideas and connections can be formed.

Michael Walker, the global executive editor at Bloomberg and member of this year’s jury panel, added, “I’m really excited about the potential of live events and using those as an engine of content. Nowadays, the value of having people in the same place at the same time is more powerful than it ever was.”

If you’d like to learn more about the Digiday awards and the other categories, you can read more here.