In 2016, if you aren’t using mobile wisely then you are not taking advantage of the fastest-growing medium in advertising. In 2015, mobile advertising revenues were up 66 percent from the year before, and the numbers are expected to keep growing. As more people go to their pockets instead of their desks, it is important to make your mobile website a place that offers a great user experience. Let’s go over some tips on how to ensure that your mobile website is on the cutting edge.
Before we get into the website itself, we need to make sure your mobile website is optimized for search. If consumers can’t find your website, how are you going to find new leads? That’s why search engine optimization (SEO) is crucial. Make sure you know which keywords you want to be associated with. Use these keywords in the page titles, URLs, and in the body of the web pages. Also, the more content you have related to your industry and brand, the easier it will be to find you when they search for questions related to what you do. It is also important to remember that search engines are now starting to account for page speed, so make sure your mobile site is optimized to load quickly and efficiently.
Now that you are using SEO to drive people to your website, you want to make sure it is appealing to visitors. Make sure your pages aren’t cluttered, using plenty of white space around text to make sure the pages are easy to read and understand. Visitors should not have to seek out content upon arriving at your site. They should understand quickly what is important and where to focus their attention.
Make sure visitors can easily get from one part of your website to the next. Using dropdown menus or sidebars that can be collapsed are great ways to provide plenty of navigation options while still keeping the smaller screen of a mobile device clear and neat. New options include carousels, so that visitors can swipe left and right to get from one story or genre to the next. If done correctly, this can all lead to an experience that more closely resembles an app than a typical web page. This can set you apart from the competition and keep users coming back to your page.
This can be pictures, infographics, or videos, and all three add to the visitor’s experience. Pictures can be an arresting addition to homepages or blog posts. When using images, make sure to use a size that will look good on a mobile device. If it won’t fit on a mobile page or is so big that it takes extra time to load, it can have the opposite effect of what you’re looking for. Infographics are also very effective for making information presented in a blog easier to understand for readers. With touchscreens, interactive infographics work well on phones and tablets as well. Videos can serve as stand-alone content or strong additions to other pages. Having a video on your homepage can be an eye-catching way to boost interaction once people land on your website.
One of the most important things to keep in mind when designing your mobile website is to not overcomplicate things. Clutter can doom mobile websites even if they have great content. Keep in mind that you are dealing with a smaller screen and a different set of parameters than desktop websites. If websites are too difficult to navigate, they will turn away visitors.
It’s important to keep in mind that the mobile web is a fast changing environment. A mobile website requires a continual maintenance process. That’s why partnering with a company like Marfeel could be a great option for your mobile website. Our experience makes us a great option in designing, implementing, and maintaining your mobile website.