Mobile World Congress, held in Barcelona, Spain is the largest mobile trade show in the world. Fortune 500 and start-up companies travel to Barcelona each year to launch new products, network, and hear great talks from some of the most acclaimed international speakers. The talks range in topic from virtual reality, security, 5G to mobile advertising. We’ve pinpointed six talks that will add real value to digital publishers at MWC, 2019.
Intelligent Connectivity for a Data-Driven Future
When: Monday, Feb. 25th at 1:30 PM – 2:45 PM
Where: Hall 8.0 – NEXTech Lab Theatre
Presented by: Globalfoundries
Intelligent connectivity has become a transformational force, enabling our data-driven future and reshaping the dynamics of every market it touches. The presentation will explore opportunities, challenges and the evolving role semiconductor manufacturers and differentiated technologies play in making intelligent connectivity possible. A panel discussion following the presentation will offer additional insights about the importance of intelligent connectivity, the growth, demands, and innovations it is poised to bring, and its impacts across the semiconductor value chain.
From Seed to Scale-up – How to Grow An Ad Tech Enterprise
When: Wednesday, Feb. 27th at 10:00 AM – 10:30 AM
Where: Fira Montjuic Hall 8 – Banco Sabadell Stage
Speakers: Jose Luis (Pepe) Agell, Chief Strategy Officer at Chartboost; Juan Margenat, Co-Founder & COO at Marfeel; Jordi de los Pinos, Co-Founder & CEO at SMADEX
In this revealing fireside chat, Marfeel founder Juan Margenat will be joined by Jose Luis Agell, Chartboost CSO and Jordi De Los Pinos, CEO of SMADEX to discuss how they overcame the hurdles to scale in a fiercely competitive ad tech industry. As well as deep-diving into the strategies that helped them supercharge their growth, the panel will also take a look at the technology that will drive ad tech development in the coming years.
AI In Advertising
When: Wednesday, Feb. 27th at 11:30 AM – 12:30 PM
Where: Hall 4, Auditorium 5
Speakers: Vince Lynch, CEO of IV.AI; Stephen Upstone, CEO & Founder of Loop Me; James Hilton, Global CEO M&C Saatchi Performance; Cristina Constandache, Chief Revenue Officer of Rakuten Viber; Adam Powers, Chief Experience Officer at Tribal Worldwide
Brands are under more pressure than ever to deliver advertising that is relevant, contextual, and personalized to individual consumer preferences. According to Martin Chow, VP Marketing at Google, ‘AI and machine learning could get us closer to of one of advertising’s most-sought goals: relevance at scale.’ Already, we are seeing numerous examples of high-profile brands experimenting with AI in ever more creative ways that allude to the scope of its potential utility. For example, Lexus recently worked with IBM Watson to release the first AI scripted advert. One of the most important use cases for AI in the digital advertising space may be to enable brands and retailers to reduce ad fraud.
Additionally, AI-powered advertising platforms can leverage machine learning capabilities to optimize ad campaigns mid-cycle. This pragmatic session will debate some of the most powerful use cases for AI in advertising, featuring some of the most renowned marketing thought-leaders.
Fake Devices: Countering a Hidden and Growing Threat
When: Thursday, Feb. 28th at 11:30 AM – 12:30 PM
Where: Hall 8.0 – NEXTech Theatre E
Speakers: John Leonard, Director of Product Strategy of Afilias; Ronan Cremin, Chief Technology Officer of Afilias
With an estimated annual cost of €45.3 billion in revenues, counterfeit and non-standard devices pose a real threat to business, consumers, and regulators. Risks to brand reputation, network quality of service, data security, and health and safety have yet to be quantified. Find out how this growing threat can be measured and managed.
The Cost of Mobile Content: Creation and Distribution
When: Thursday, Feb. 28th at 12:30 PM – 1:30 PM
Where: Hall 4 – Auditorium 2
Speakers: Peter Zhou, CMO of Huawei; Ian Fogg, VP Analysis of OpenSignal; Keith Valory, CEO of Plex; Michele Edelman, EVP Marketing & Content Strategy of Vubiquity
As consumers spend more time on their mobile devices, the demand for immediate content is greater than ever, and significant investments are being made in optimizing the consumer’s experience. Media, Telco, OTT Platforms, and Set-Top-Boxes, are in an arms race for content. Networks are being optimized to improve download speeds and decrease buffering. And the level of computing power required is influencing hardware and network advancements. How much does it cost to radically change the consumer experience and is it worth it?
Utilizing Data to Advance the Media & Entertainment Industry
When: Thursday, Feb. 28th at 2:30 PM – 3:30 PM
Where: Hall 4 – Auditorium 2
Speakers: M Scott Havens, Global Head of Digital & Media Distribution of Bloomberg; Chris Herbert, SVP, Operations & Strategy at CNN Digital; Anita Caras, Director Sales Insights EMEA at Verizon Media
Data is becoming more important than ever to the Media & Entertainment industry. Media & Entertainment companies are particularly concerned about changes in how audiences prefer to consume media and new competitive threats entering the market. With over 80% of Media & Entertainment companies expanding their analytics capabilities, will they be agile enough to adapt to rapid changes and innovations? And do they have the right privacy and security practices in place to protect this data and their value?
Finally, don’t forget to visit Marfeel during MWC. We’re at Hall 8.1, stand i21! Let us know in advance, and we can prepare a demo of your brand new mobile website. Book your meeting with us here.