AdTech Weekly Roundup

A look at how last week’s news affects mobile publishers…

Google Gives Users New Privacy Controls
Google is upping its game on the privacy front—announcing a series of new settings in its key apps that make it quicker and easier to change options on privacy considerations.

Google has published new privacy commitments, specifically about what is getting collected, where it is stored and what the company will do with the information. The next generation Android Q will have a whole bunch of new features regarding privacy. It is providing new controls regarding auto-deleting of data. For Chrome, it will be providing more cookie “control.” And it is also promising more transparency on the data Google uses to personalize ads “for its own properties and on its publishing partners.”

Google is following a trend of tech giants giving users more control over what online platforms can collect and store.

Digital Advertising Eclipses $100 Billion for First Time, Per IAB Report
A strong year for digital media as ads in the United States accounted for more than $107 billion in 2018. That represents a 22 percent jump from 2017, which generated $88 billion in digital advertising.

This data comes from the annual report by the Internet Advertising Bureau (IAB). And the report offers speculation that the numbers are due to jump again this year, depending on whether or not connected TV campaigns are included in the survey.

Overall, the digital ad industry has grown over 20 percent for four straight years. The report also showed that mobile advertising is closing the gap between media consumption and its share of ad revenue. The gap was reported at 14 percent in 2017, dropping to only eight percent for 2018.

Facebook Unveils an Automated Ad Builder and an Appointment Manager for Small Businesses
As a nod to National Small Business Week in the US, Facebook has released a number of new features for small business, including something known as “Automated Ads” which are designed to assist businesses that have one or two employees that are lacking in marketing expertise.

For these kinds of operations, Facebook is providing a tutorial of things that need to be considered. The business owner provides answers and Facebook provides its recommendations based on the goals of the company and the existing Facebook page. And even though the program is automated, Facebook will keep small businesses owners informed on the performance of the ads and give business owners options to expand their advertising footprint.

Facebook says small businesses do not have to accept their recommendations and the option exists to buy ads as they have before. These ads will run on Facebook, Instagram, Messenger and the Facebook Audience Network.

Online Political Ads in UK ‘Need Law Change’
An electoral watchdog in the United Kingdom is campaigning to change the laws in regards to digital campaigning. Specifically, the UK’s Electoral Commission would like to see online political advertising clearly show who paid for it.

The commission wants online ads to have the same components as print ads, which already have to provide the details of the ad’s sponsor. The idea is to make online advertising and digital campaigning more transparent.

But don’t hold your breath. This idea was first proposed in 2003 and the government has yet to provide its consultation on the issue.

Smartphone Sales in North America Take a Dive
Sales of smartphones are smarting globally and now in the US with data from Canalys showing the steepest fall ever recorded during the first quarter of 2019.

Overall, shipment of smartphones dropped 18 percent in the US during Q1. Apple saw a drop of 19 percent in its shipments, which led all smartphone makers. The report showed Samsung starting to catch up to Apple thanks to its S10 series phones.

Overall, Apple shipped 15 million phones during the quarter with Samsung shipping 11 million, followed by LG (5 million) and Lenovo (2 million). The report did say that a total of 36 million phones hitting the marker over the three month period is “not insignificant.” It is still the “hub of connected devices.”

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