AdTech Weekly Roundup

A look at how last week’s news affects mobile publishers… New Research Shows Ads in Trustworthy Environments Are Becoming Significantly More Effective New research backs up the contention that ad campaigns perform better when they’re viewed in a high quality and trusted editorial environment. The research was released by World…

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AdTech Weekly Roundup

A look at how last week’s news affects mobile publishers… Publishers Find Presumed Ally in Apple News Apple has always been something of an outlier when it comes to publishing and advertising dollars. It has shown little-to-no interest in advertising over the years, focusing more heavily on software and hardware…

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AdTech Weekly Roundup

A look at how last week’s news affects mobile publishers… Snapchat Ends Licensing Fees for Publishers Snap is no longer paying licensing fees to publishers for their Snapchat Discover channels, leaving those publishers instead to live off advertising. Over the past several months, Snap has been notifying Snapchat Discover publishing…

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AdTech Weekly Roundup

A look at how last week’s news affects mobile publishers… Unskippable Six Second Video Ads Coming to Snapchat Snapchat is going to start testing non-skippable ads in its TV-like shows, according to Snap, parent of the messaging app. A Snap spokesperson confirmed that the company will test a new ad…

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AdTech Weekly Roundup

A look at how last week’s news affects mobile publishers… New Audience Measurement Tool for Publishers Launched The Published Audience Measurement Company (PAMCo) has launched the industry’s new audience measurement “currency”, which enables users to look at audience delivery across all publisher platforms for the first time. It uses the…

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AdTech Weekly Roundup

A look at how last week’s news affects mobile publishers… What Marketers Need to Know about Facebook’s Updated Business Tools Terms Facebook has introduced new terms around the use of customer data, tracking and measurement. The company has reiterated that Facebook will, in effect, apply the EU’s General Data Protection…

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AdTech Weekly Roundup

A look at how last week’s news affects mobile publishers… Google’s Answer to Header Bidding is now Generally Available Google header-bidding solution Exchange Bidding has exited beta and is generally available to all publishers who use Doubleclick for Publishers (DFP), the company said Wednesday. Google also said it is alpha…

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