Throughout the year, we bring together publishers, platforms, associations, advertisers, media groups, and readers together to address the mobile experience from every perspective – through the event Convergence. Convergence New York 2019, supported by the Google Certified Publishing Partner program and BDMI , brought 20 such speakers and 70 publishers…
In August 2018, the Google core update, ’Medic’ update to Google’s search algorithm shook a lot of publishers. The update meant that if you weren’t demonstrably an expert on a subject, Google was de-prioritizing your content. It pushed two terms, EAT and YMYL, into prominence, favoring expert content on medical…
Showing our < 3 for open-source projects The open-source movement is a powerful idea. It means that anybody can view, use, modify, and distribute a project, for any purpose. These projects become unlimited in their scope. Information travels around the world, developing through collaboration, mass-usage, additions, and total transparency. ‘The…
Corporate events will often risk being safe with subjects that might drag the conversation away from their main message. They group together people of similar opinions to keep the conversation on a pre-planned track. But at a recent Digital Publisher conference held by Marfeel, a roundtable incited an honest discussion…
How technology is giving publishers the tools to engage the ‘lost’ generation Casual dining, department stores, luxury goods, cable TV, American cheese, beer, and golf. These were all things Millenials were expected to kill off, like a plague of locusts. The idea that the rise of a new generation is…
At Marfeel, our mission is to change how the world reads on mobile. Changing the way people interact with billions of devices means we need to work with the biggest publishers and give readers better ways to enjoy publishers’ content, without missing a single beat. In a major step towards…
Marfeel now sponsors major open-source initiatives Marfeel’s DNA is built on the need to deliver customer value, fast. To do this, we innovate new technology, designed to optimize the performance of our publisher partners. But, every innovation relies on the work and development that went before it. Every tech project…
Our head of product, Juan Azabal audits a site for A+ loading time performance When you dedicate teams and days to a single issue, small developments start to add up into major improvements. This is what we do at Marfeel. Our teams are dedicated to the metrics that are directly…
Marfeel has been awarded the José Manuel Lara Award for ambition and business purpose At Marfeel, we set our goals based on the results we generate for our publishers. Once we reach a goal, we set a new one and keep looking for ways to improve. So occasionally, we like…
Planning for the patterns in advertising spend Data is a beautiful thing. It represents clarity over a complicated problem. The more points you can trace, the more vivid the landscape becomes. Patterns wear through and outlying anomalies stand out even further. Marfeel currently manages close to 1 billion sessions per…
