WeeklyRoundup_ccpa

Ad Tech Weekly Roundup

IAB Publishes CCPA Specs; Google’s Privacy Moves; and Social Commerce Surging.   The IAB Tech Lab Publishes Specs For CCPA Compliance As The Clock Ticks Down to Jan. 1 On Monday, the IAB Tech Lab put out technical speculations that publishers can follow for real-time bidding transactions in order to…

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WeeklyRoundup_NYTmobile

Ad Tech Weekly Roundup

Mobile Ad Inventory Jumps; The New York Times Pulling Programmatic Ads; and Publishers See Traffic Spikes from Google Discover   Mobile Video Ad Inventory Jumps 31% As Viewership Grows, Study Says PubMatic released a report stating that mobile ad video inventory went up 31% in Q3 from the previous quarter.…

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WeeklyRoundup_twitter

Ad Tech Weekly Roundup

Twitter bugs hurt sales; a humble TikTok; and Nielsen splits from ratings-based past.   How Bugs Sapped Twitter’s Ad Capabilities and Drove Prices Lower Twitter’s ad-targeting system has caused problems for the social media platform’s sales growth and may continue to do so. Two glitches limited Twitter’s precision in targeting…

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5 Publisher Takeaways von der INMA Media Innovation Week 2019

Langsam aber sicher wird Hamburg zu einer zweiten Heimat für Marfeel. Ende September verbrachten wir 2 Tage auf der jährlichen INMA Konferenz. Es waren 2 sehr aufschlussreiche Tage vollgepackt mit interessanten Vorträgen von Publishern aus ganz Europa. Im Zentrum der Konferenz standen innovative Wege um Werbeumsätze & Digital-Abonnements zu erhöhen.…

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