According to a source at Google, it is completely normal for ad budgets to be down at the beginning of the year. This January is just like every January. It is a time of the year when there is a predictable low point in the ad budget cycle. And that’s because everyone–consumers and advertisers–spent all their money over the holidays!
Marfeel is pleased to announce that it has been chosen by Google as a recommended vendor for optimizing websites for smooth functionality across all devices. Marfeel is certified by Google for the state-of-the-art mobile design it gives its partners, the speed and search engine optimization of its sites, the user experience and the overall business model.
Programmatic advertising just means using computers to sell advertising space, but the innovations this new system has created are staggering. It is in real-time, processed in milliseconds, based on real data, targeted and much more profitable.
Publishers and bloggers have asked Marfeel to include a way that readers can comment on their publications and blogs. Marfeel has responded. Its new comment system integrates automatically and is now live.
The ongoing mission of this blog is to whittle down the complexity of mobile design into simple takeaways for publishers and bloggers going mobile or thinking about it. The source is the dynamic collaboration that happens every day as Marfeel’s specialists try to make a better mobile experience. Today, I’m writing about enhancing the mobile experience with outstanding design that makes images and videos responsive.
Celebrating three years since our launch Marfeel has built a distinct mobile solution used extensively by major publications and professional blogs around the world. This brief introduction will anticipate your questions and show you why Marfeel is essential for engaging readers and raising revenue.
Spoiler Alert: Mobile is MASSIVE! In fact, it’s more than massive; it’s everything. Since the introduction of the modern smartphone in 2007, companies large and small have been preparing for the global transition when mobile traffic overtakes desktop traffic.
After researching some of the world’s largest publishers and their plans for harnessing the digital frontier, developing a Unique Mobile Strategy and focusing on Audience Engagement seems to be the industry standard for creating a sustainable revenue stream and competitive advantage.
“Reports that say there’s — that something hasn’t happened are always interesting to me, because as we know, there are known knowns; there are things that we know that we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns, the ones we don’t know we don’t know.”
Like a scene from Jerry Maguire (a feel-good Tom Cruise movie from the 90’s for all the youngins), an internal “recommendation” report on digital innovation at the New York Times was recently leaked to the press. The inwardly critical and candid report of the iconic newspaper has been met with both praise and rebuke as the Times continues to confront digital challenges, increasing competition and the need of a clear vision for its future.
This journey begins with a 2-year old Barcelona startup creating dynamic mobile reading experiences and monetization strategies for publishing platforms and leading blogs from around the world.
