Apple’s iOS 11 Browser Update Will Change Online Advertising Forever— and Not for the Better

Apple has given its Safari browser a behind-the-scenes makeover, but when the latest version makes its debut as part of iOS 11 later this month, it won’t be pretty. As Apple pushes to improve the user experience, it is also pushing a more restrictive ad-tracking policy that will make it…

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In 2017, the Internet Will Overtake Television in Ad Dollars, and that’s OK with Us

We’ve heard it for years now—this is the Age of the Internet. According to new insights from PwC’s Global Entertainment and Media Outlook Report, 2017 will be the year that the Internet truly arrives—at least in the world of advertising. According to this report, next year will be the first…

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Optimizing Your Video Ads in a Mobile World

With mobile advertising booming, it’s important to keep smaller screens in mind when making content, and specifically video, for multiple platforms. What might have been a great video advertisement five years ago might not work today because of the shift to smaller screen sizes. The Interactive Advertising Bureau (IAB) recently…

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