AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Apple News Apparently Sees the Light; Will Let Publishers Use Own Tech to Fill Ads According to AdvertisingAge, Apple News is changing course and will let up on the vice grip it had put on ad delivery within the popular…

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Are Your Monetization Results Crystal Clear?

Transparency has become a buzzword in the digital advertising space over the past few years. Publishers want to make sure that they are getting the right information when it comes to monetization metrics and what’s being shown around the valuable ad real estate they’re being paid for. Most of the…

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Google’s Newest Chrome Feature Will Be … an Ad Blocker?

The Alphabet-owned tech giant Google may be making a seemingly odd move in the not too distant future, as new reports from within the company are pointing towards a Chrome-based ad blocker. The blocker would be an extension of some of their other recent moves, like docking sites with annoying…

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Advances in Ad Formats Are Good News for Publishers

The mobile advertising landscape is constantly evolving. In the past several years we’ve seen formats like native advertising and video ads become major offerings from publishers aiming to attract advertisers to their websites. As the space continues to move forward, new formats pop up from publications and sites across the…

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More Sites Are Joining the Fight against Ad Blockers

Ad blockers have been a thorn in the side of publishers for the past several years, draining revenue from publications and cutting into their main method of generating income. Now, more companies and publishers are starting to fight back—and some are even going so far as to try blocking the…

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Google Keeps Pushing from Mobile-Friendly to Mobile-First

The mobile revolution, like all technological updates, has been a long process. In the beginning, users browsed stripped-down mobile sites or desktop versions on their phones. That niche market grew into a real competitor for desktop, and next year 75 percent of Internet use is expected to take place on…

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Coalition for Better Ads Promises to Grow Mobile Marketing

There’s a new group in the mobile advertising space promising to help grow marketing on smartphones and tablets: the Coalition for Better Ads. The alliance is composed of various marketing organizations and big names in the digital advertising space, and looks to improve digital ads to the point that ad…

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