Apple’s iOS 11 Browser Update Will Change Online Advertising Forever— and Not for the Better

Apple has given its Safari browser a behind-the-scenes makeover, but when the latest version makes its debut as part of iOS 11 later this month, it won’t be pretty. As Apple pushes to improve the user experience, it is also pushing a more restrictive ad-tracking policy that will make it…

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AdTech Weekly Round Up

A look at how last week’s news affects publishers… Snapchat targets colleges this fall for new Discover Feed stories Snapchat is prepping for back to school season by introducing colleges to the Discover Feed. The social media company has been reaching out to college publishers across the country with the…

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Facebook’s About-Face?

Early this week, Facebook announced the acquisition of Source3, a company dedicated to protecting intellectual property, in order for artists of all kinds to monetize and protect their work from piracy over the Facebook platform. This news comes at the heels of Facebook announcing last week that they will be…

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AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Apple News Apparently Sees the Light; Will Let Publishers Use Own Tech to Fill Ads According to AdvertisingAge, Apple News is changing course and will let up on the vice grip it had put on ad delivery within the popular…

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Tech and Telcos: How It All Unraveled

Part Two in a Four-Part Series It was strictly an alliance of convenience, but for years it held together easily enough. When their interests started to diverge, only one of them noticed. Sly technology, alert to the future, began dreaming up new possibilities and priorities. The steady telcos, failing to…

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How Apple’s Open Ears Helped CNN Increase Unique Readership by 700 Percent in Just One Month

The Revamp Publishers Can Thank for Greater Engagement and Monetization Apple’s News app was launched as a way for iPhone and iPad users to browse all of their favorite publications in one place. But from the start the user experience was slow and disjointed, and publishers found the app sorely…

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