AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Google launched its new personalized Feed worldwide The term “Google it” didn’t happen out of sheer coincidence. Google has worked its way up to being the top search provider in the world by delivering millions of results within seconds. Now,…

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AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… The new Facebook Watch is expected to bring in serious digital advertising dollars Facebook is gaining on YouTube for advertising dollars in the digital video space. On Thursday, the company released Facebook Watch for U.S. viewers. The service will allow…

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AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Instant Articles is officially including subscriptions The rumor that Facebook would be adding subscription paywalls to Instant Articles has finally been confirmed. The company has previously hinted at the update, leaving readers and publishers eager to learn more. Facebook has…

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AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Trending Topics on Facebook is being replaced by Trending News Facebook has redesigned its Trending Topics section by creating a Trending News feature for mobile devices. The new feature has its own link that directs users to a carousel of…

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Google recognizes that speed isn’t the only factor in a great mobile experience

Just over a decade ago, the first iPhone and Android devices were released. The arrival of these phones signaled the beginning of a new era in content delivery—and the prospect of improved ad revenue for those with the foresight to see the potential of this new tech. The road to…

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AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Google jumps on the stories bandwagon with a new AMP-based visual format Google will soon be announcing a new feature called Stamp, a wordplay on AMP and stories, that is very similar to Snapchat’s Discover feed. Stories are becoming an…

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AdTech Weekly Round Up

A look at how last week’s news affects publishers… Snapchat targets colleges this fall for new Discover Feed stories Snapchat is prepping for back to school season by introducing colleges to the Discover Feed. The social media company has been reaching out to college publishers across the country with the…

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AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Native advertising gets pushed to the forefront with new AdSense format from Google Google has come up with yet another format for AdSense. The new native ad format is designed to seamlessly integrate into the publisher’s website. The goal is…

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AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Apple News Apparently Sees the Light; Will Let Publishers Use Own Tech to Fill Ads According to AdvertisingAge, Apple News is changing course and will let up on the vice grip it had put on ad delivery within the popular…

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Are Your Monetization Results Crystal Clear?

Transparency has become a buzzword in the digital advertising space over the past few years. Publishers want to make sure that they are getting the right information when it comes to monetization metrics and what’s being shown around the valuable ad real estate they’re being paid for. Most of the…

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