Second Quarter Earnings Reports Show Big Gains for Mobile Advertising

For large tech companies depending on mobile advertising revenue, the second-quarter earnings reports released last week brought welcome tidings, perhaps even unbridled happiness. As years of investment in mobile technology and advertising come to fruition, companies like Facebook, Twitter, and Google parent company Alphabet all saw gains due to revenue…

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Is Live Video The Next Big Step For Mobile Marketing?

Online media and, in effect, online advertising change rapidly. Over the past several years, mobile has leapfrogged all other platforms to take its spot at the top of the online marketing totem pole. Over the past year and a half, the rise of live video has contributed to this success.…

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Location-Based Marketing is More Accessible Than Ever Before

People use their mobile devices everywhere now. On the bus, walking down the sidewalk, sitting in a cafe: these are places we browse the web or access apps on our phones or tablets. This means exciting opportunities for marketing on mobile. You Publishers now have the ability to target consumers…

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