AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Google launched its new personalized Feed worldwide The term “Google it” didn’t happen out of sheer coincidence. Google has worked its way up to being the top search provider in the world by delivering millions of results within seconds. Now,…

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AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Google jumps on the stories bandwagon with a new AMP-based visual format Google will soon be announcing a new feature called Stamp, a wordplay on AMP and stories, that is very similar to Snapchat’s Discover feed. Stories are becoming an…

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AdTech Weekly Round Up

A look at how last week’s news affects publishers… Snapchat targets colleges this fall for new Discover Feed stories Snapchat is prepping for back to school season by introducing colleges to the Discover Feed. The social media company has been reaching out to college publishers across the country with the…

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AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Native advertising gets pushed to the forefront with new AdSense format from Google Google has come up with yet another format for AdSense. The new native ad format is designed to seamlessly integrate into the publisher’s website. The goal is…

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AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Apple News Apparently Sees the Light; Will Let Publishers Use Own Tech to Fill Ads According to AdvertisingAge, Apple News is changing course and will let up on the vice grip it had put on ad delivery within the popular…

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AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… The Race to Mobile Virtual Reality Ads is On A Google blog post this week told the world that the company has built an early version of a virtual reality advertising format. And the format is built specifically for mobile…

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AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers Google AMP Is Expanding Its Advertising Options After two years of bringing users content at lightning fast speeds, Google AMP is now trying to do the same for advertisements. Their goal, as Vamsee Jasti, a Google product manager, puts it,…

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Online and Offline, Mobile’s Impact on Thanksgiving Weekend Grows

Back in October we talked about the rapidly approaching holiday season, and what it meant for mobile’s increasing power in e-commerce. Black Friday, and the rest of Thanksgiving weekend, proved to be the retail extravaganza that it’s always been, and mobile played a large role in the results. Mobile’s share…

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Going Fast, Faster, Fastest with 5G Technology

For publishers and advertisers, it’s always important to stay on the cutting edge of mobile advertising technology. As the technology advances, it’s beginning to surpass the infrastructure needed to deliver the multiple content platforms available on smartphones and tablets. Merely browsing the Web is no longer enough. In fact, streaming…

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