AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Google launched its new personalized Feed worldwide The term “Google it” didn’t happen out of sheer coincidence. Google has worked its way up to being the top search provider in the world by delivering millions of results within seconds. Now,…

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AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… The new Facebook Watch is expected to bring in serious digital advertising dollars Facebook is gaining on YouTube for advertising dollars in the digital video space. On Thursday, the company released Facebook Watch for U.S. viewers. The service will allow…

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Google Wants to Help Publishers Find Potential Subscribers

Things are looking up for publishers who are eager to earn more revenue with content distributed through digital advertising giants Facebook and Google. The two companies essentially run the online advertising scene. Their presence specifically in the mobile sphere is large to say the least with Google and Facebook contributing…

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AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Instant Articles is officially including subscriptions The rumor that Facebook would be adding subscription paywalls to Instant Articles has finally been confirmed. The company has previously hinted at the update, leaving readers and publishers eager to learn more. Facebook has…

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With Google Partnership, a Natural Force Keeps Going Strong

In the tech universe, some strategic partnerships are a natural fit. Take, for example, the longstanding partnership between Marfeel and Google. This partnership has its roots in Marfeel’s early days, and it has grown organically over the years, flowering into mission-critical collaboration on Google’s milestone AMP project and, ultimately, official…

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AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Trending Topics on Facebook is being replaced by Trending News Facebook has redesigned its Trending Topics section by creating a Trending News feature for mobile devices. The new feature has its own link that directs users to a carousel of…

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Google recognizes that speed isn’t the only factor in a great mobile experience

Just over a decade ago, the first iPhone and Android devices were released. The arrival of these phones signaled the beginning of a new era in content delivery—and the prospect of improved ad revenue for those with the foresight to see the potential of this new tech. The road to…

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AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Google jumps on the stories bandwagon with a new AMP-based visual format Google will soon be announcing a new feature called Stamp, a wordplay on AMP and stories, that is very similar to Snapchat’s Discover feed. Stories are becoming an…

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