AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Google launched its new personalized Feed worldwide The term “Google it” didn’t happen out of sheer coincidence. Google has worked its way up to being the top search provider in the world by delivering millions of results within seconds. Now,…

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AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… The new Facebook Watch is expected to bring in serious digital advertising dollars Facebook is gaining on YouTube for advertising dollars in the digital video space. On Thursday, the company released Facebook Watch for U.S. viewers. The service will allow…

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AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Publishers can expect even more from Google AMP after this next update Everyone in the adtech world is putting mobile first, and if they are not – they should be. Google is preparing an update for its Accelerated Mobile Pages…

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AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Native advertising gets pushed to the forefront with new AdSense format from Google Google has come up with yet another format for AdSense. The new native ad format is designed to seamlessly integrate into the publisher’s website. The goal is…

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AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Apple News Apparently Sees the Light; Will Let Publishers Use Own Tech to Fill Ads According to AdvertisingAge, Apple News is changing course and will let up on the vice grip it had put on ad delivery within the popular…

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Holiday Shopping Is Right around the Corner

Candy canes and snowflakes won’t start appearing for a while yet, but for mobile publishers, we’ve reached the part of the calendar where the holiday season is truly upon us. The holidays provide an opportunity for everyone, not just retailers, to benefit from the money consumers spend on gifts during…

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