AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… The new Facebook Watch is expected to bring in serious digital advertising dollars Facebook is gaining on YouTube for advertising dollars in the digital video space. On Thursday, the company released Facebook Watch for U.S. viewers. The service will allow…

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AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Instant Articles is officially including subscriptions The rumor that Facebook would be adding subscription paywalls to Instant Articles has finally been confirmed. The company has previously hinted at the update, leaving readers and publishers eager to learn more. Facebook has…

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Google recognizes that speed isn’t the only factor in a great mobile experience

Just over a decade ago, the first iPhone and Android devices were released. The arrival of these phones signaled the beginning of a new era in content delivery—and the prospect of improved ad revenue for those with the foresight to see the potential of this new tech. The road to…

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AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Google jumps on the stories bandwagon with a new AMP-based visual format Google will soon be announcing a new feature called Stamp, a wordplay on AMP and stories, that is very similar to Snapchat’s Discover feed. Stories are becoming an…

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AdTech Weekly Round Up

A look at how last week’s news affects publishers… Snapchat targets colleges this fall for new Discover Feed stories Snapchat is prepping for back to school season by introducing colleges to the Discover Feed. The social media company has been reaching out to college publishers across the country with the…

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Is Video Advertising the Ultimate Digital Format?

Video advertisements have reached new heights of popularity in the advertising world as more professionals look towards different digital ad formats for success. From better ROI to more conversions, video advertisements often give you the most value for your money. If you want your brand to stay relevant, now is…

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