WeeklyRoundup_NBCUniv

Ad Tech Weekly Roundup

TV attempts to make digital life easier; online fraudsters are picking up their game; and consumers growing more antsy about privacy.   NBCUniversal Aims to Merge TV and Digital Ad Buying With New Tech NBCUniversal is taking steps to consolidate linear TV and digital advertising, dropping the use of separate…

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WeeklyRoundup_ccpa

Ad Tech Weekly Roundup

Nobody agrees about California’s privacy laws; weeding out dodgy data in 2020; and the enviable position of Facebook.   What Does California’s New Data Privacy Law Mean? Nobody Agrees The new California privacy law has taken effect and notices are popping up on apps and websites that give the individual…

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Adtech Weekly Roundup

Ad Tech Weekly Roundup

Rubicon Project and Telaria Merge; Opportunities for 2020; Brand Safety Tags Slow Publisher Sites   Ad-Tech Providers Rubicon Project and Telaria Merge With a Focus on Streaming TV Rubicon Project and Telaria, two advertising technology companies that provide solutions to publishers, are merging to compete with tech giants such as…

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WeeklyRoundup_facebook

Ad Tech Weekly Roundup

$10 Billion+ spent on Programmatic Fees in 2019; Google limiting cross-site tracking; Targeted advertising comes to Virtual Reality.   Facebook Won’t Change Web Tracking in Response to California Privacy Law When the new consumer privacy law takes effect in California on January 1st, Facebook will keep its web-tracking services in…

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Ad Tech Weekly Roundup

Cut the cookie; predictions for monetization in 2020; and brand safety no longer a pipedream.   2020 Predictions: Publisher Monetization It’s the time for end-of-the-year predictions, and ExchangeWire gathered predictions from thought leaders on the future for 2020. A couple of examples, on the topic of publisher monetization, consultant Sonal…

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WeeklyRoundup_Amzn2

Ad Tech Weekly Roundup

Cyber Monday sales increase 16.6% totaling $9.2B, Amazon DSP of Choice, UK ad spend grows 7%   Cyber Monday sales to hit a record $9.2 billion, Adobe says The way it’s going, Cyber Monday will become the new “barometer” for the health of consumer spending. Online sales in 2019 busted…

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WeeklyRoundup_ccpa

Ad Tech Weekly Roundup

IAB Publishes CCPA Specs; Google’s Privacy Moves; and Social Commerce Surging.   The IAB Tech Lab Publishes Specs For CCPA Compliance As The Clock Ticks Down to Jan. 1 On Monday, the IAB Tech Lab put out technical speculations that publishers can follow for real-time bidding transactions in order to…

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WeeklyRoundup_NYTmobile

Ad Tech Weekly Roundup

Mobile Ad Inventory Jumps; The New York Times Pulling Programmatic Ads; and Publishers See Traffic Spikes from Google Discover   Mobile Video Ad Inventory Jumps 31% As Viewership Grows, Study Says PubMatic released a report stating that mobile ad video inventory went up 31% in Q3 from the previous quarter.…

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WeeklyRoundup_twitter

Ad Tech Weekly Roundup

Twitter bugs hurt sales; a humble TikTok; and Nielsen splits from ratings-based past.   How Bugs Sapped Twitter’s Ad Capabilities and Drove Prices Lower Twitter’s ad-targeting system has caused problems for the social media platform’s sales growth and may continue to do so. Two glitches limited Twitter’s precision in targeting…

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Ad Tech Weekly Roundup

A look at how last week’s news affects mobile publishers… Facebook Calls Truce With Publishers as It Unveils Facebook News A truce between Facebook and the publishers of news websites has been hashed out as the social media giant’s latest attempt at digital publishing has been unveiled. Facebook News can…

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