WeeklyRoundup-IAB

Ad Tech Weekly Roundup

IAB addresses post-cookie “apocalypse”; Fear of coronavirus cancels upcoming MWC; and things to consider while doing an ad refresh.   Post-Cookie Apocalypse, IAB Unveils ‘Project Rearc’ The Interactive Advertising Bureau (IAB) is about to embark on a project that will rebuild digital advertising without cookies.  Dubbed “Project Rearc” (for re-architecture),…

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WeeklyRoundup-UX

Ad Tech Weekly Roundup

Race to brand safety; embracing video ad monetization; and advertisers turn attention to publishers instead of data. ‘It’s a race to brand safety’ – how to battle ad keyword blocking It appears that the strict practice of brand safety is hurting the newspaper industry, which sometimes uses blacklisted words in…

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WeeklyRoundup_FBLogo

Ad Tech Weekly Roundup

Facebook “Clear History” issue; programmatic “clawbacks” are under fire; and early returns on CCPA.   Facebook’s ‘Clear History’ Tool Doesn’t Clear Anything Facebook made an announcement on “Data Privacy Day” in regard to the rollout of an Off-Facebook Activity tool that supposedly allows Facebook users to monitor and manage connections…

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WeeklyRoundup-chrome

Ad Tech Weekly Roundup

Google officially takes bite out of Chrome cookies; Twitter drops a dating app for privacy concerns, and header bidding coming to Connected TV.   Google Chrome Will Phase Out Third-Party Cookies by 2022 In a move that will affect more than half of all web users, and one that many…

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WeeklyRoundup_NBCUniv

Ad Tech Weekly Roundup

TV attempts to make digital life easier; online fraudsters are picking up their game; and consumers growing more antsy about privacy.   NBCUniversal Aims to Merge TV and Digital Ad Buying With New Tech NBCUniversal is taking steps to consolidate linear TV and digital advertising, dropping the use of separate…

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WeeklyRoundup_ccpa

Ad Tech Weekly Roundup

Nobody agrees about California’s privacy laws; weeding out dodgy data in 2020; and the enviable position of Facebook.   What Does California’s New Data Privacy Law Mean? Nobody Agrees The new California privacy law has taken effect and notices are popping up on apps and websites that give the individual…

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Adtech Weekly Roundup

Ad Tech Weekly Roundup

Rubicon Project and Telaria Merge; Opportunities for 2020; Brand Safety Tags Slow Publisher Sites   Ad-Tech Providers Rubicon Project and Telaria Merge With a Focus on Streaming TV Rubicon Project and Telaria, two advertising technology companies that provide solutions to publishers, are merging to compete with tech giants such as…

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WeeklyRoundup_facebook

Ad Tech Weekly Roundup

$10 Billion+ spent on Programmatic Fees in 2019; Google limiting cross-site tracking; Targeted advertising comes to Virtual Reality.   Facebook Won’t Change Web Tracking in Response to California Privacy Law When the new consumer privacy law takes effect in California on January 1st, Facebook will keep its web-tracking services in…

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Ad Tech Weekly Roundup

Cut the cookie; predictions for monetization in 2020; and brand safety no longer a pipedream.   2020 Predictions: Publisher Monetization It’s the time for end-of-the-year predictions, and ExchangeWire gathered predictions from thought leaders on the future for 2020. A couple of examples, on the topic of publisher monetization, consultant Sonal…

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WeeklyRoundup_Amzn2

Ad Tech Weekly Roundup

Cyber Monday sales increase 16.6% totaling $9.2B, Amazon DSP of Choice, UK ad spend grows 7%   Cyber Monday sales to hit a record $9.2 billion, Adobe says The way it’s going, Cyber Monday will become the new “barometer” for the health of consumer spending. Online sales in 2019 busted…

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