WeeklyRoundup_ccpa

Ad Tech Weekly Roundup

IAB Publishes CCPA Specs; Google’s Privacy Moves; and Social Commerce Surging.   The IAB Tech Lab Publishes Specs For CCPA Compliance As The Clock Ticks Down to Jan. 1 On Monday, the IAB Tech Lab put out technical speculations that publishers can follow for real-time bidding transactions in order to…

Read more
WeeklyRoundup_NYTmobile

Ad Tech Weekly Roundup

Mobile Ad Inventory Jumps; The New York Times Pulling Programmatic Ads; and Publishers See Traffic Spikes from Google Discover   Mobile Video Ad Inventory Jumps 31% As Viewership Grows, Study Says PubMatic released a report stating that mobile ad video inventory went up 31% in Q3 from the previous quarter.…

Read more
WeeklyRoundup_twitter

Ad Tech Weekly Roundup

Twitter bugs hurt sales; a humble TikTok; and Nielsen splits from ratings-based past.   How Bugs Sapped Twitter’s Ad Capabilities and Drove Prices Lower Twitter’s ad-targeting system has caused problems for the social media platform’s sales growth and may continue to do so. Two glitches limited Twitter’s precision in targeting…

Read more

Ad Tech Weekly Roundup

A look at how last week’s news affects mobile publishers… Facebook Calls Truce With Publishers as It Unveils Facebook News A truce between Facebook and the publishers of news websites has been hashed out as the social media giant’s latest attempt at digital publishing has been unveiled. Facebook News can…

Read more

Ad Tech Weekly Roundup

A look at how last week’s news affects mobile publishers… Snap Posts Gains in Users, Revenue Recent changes to the website and the launch of new advertiser tools are the reasons for Snap Inc.’s report on another quarterly increase in users and revenue, according to The Wall Street Journal. The…

Read more

Ad Tech Weekly Roundup

A look at how last week’s news affects mobile publishers… Instagram Further Tightens Third-Party Access to User Data Instagram’s new Basic Display API (application-programming interface) will eventually replace its current “Basic Permission,” which lets applications read users’ profile information and media. The Basic Display API will now provide the option…

Read more

Ad Tech Weekly Roundup

A look at how last week’s news affects mobile publishers… Twitter Used Phone Numbers Provided for Security to Target Ads Twitter has confessed to “unintentionally” using phone numbers and email addresses that it collects for “two-factor authentication” for ad targeting. The social media site also claimed it has addressed the…

Read more

AdTech Weekly Roundup

A look at how last week’s news affects mobile publishers… New Research Shows Ads in Trustworthy Environments Are Becoming Significantly More Effective New research backs up the contention that ad campaigns perform better when they’re viewed in a high quality and trusted editorial environment. The research was released by World…

Read more

AdTech Weekly Roundup

A look at how last week’s news affects mobile publishers… Publishers Find Presumed Ally in Apple News Apple has always been something of an outlier when it comes to publishing and advertising dollars. It has shown little-to-no interest in advertising over the years, focusing more heavily on software and hardware…

Read more

AdTech Weekly Roundup

A look at how last week’s news affects mobile publishers… Snapchat Ends Licensing Fees for Publishers Snap is no longer paying licensing fees to publishers for their Snapchat Discover channels, leaving those publishers instead to live off advertising. Over the past several months, Snap has been notifying Snapchat Discover publishing…

Read more