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All coronavirus all the time; streaming video and Facebook platforms boom; Google asks for extension on phasing out third-party cookies   Coronavirus Quarantine Boosts Streaming Video, but Not Advertising Yet You would expect people to spend more time streaming video when forced to stay inside and they are. However, more…

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How will coronavirus change consumer behaviors; a captured TV audience doesn’t necessarily mean profits, and Disney is trying to sell TrueX.   Which COVID-19-Related Consumer Behavior Shifts Are Here To Stay? If you are not thinking about the coronavirus directly, you are probably thinking about how the pandemic will change…

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NBCUniversal bails on Snap; online advertising reacts to coronavirus; and protecting first-party data against privacy concerns.   Coronavirus climbs up keyword blocklists, squeezing news publishers’ programmatic revenues As the coronavirus ripples through the global economy, publishers will now feel some short-term pain as entities, brands, and platforms block terms associated…

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New OAREX report on the programmatic payment gap; Digital Censorship; Uber Monetizing Ad Space   OAREX: Ad Payments Have Stabilized, But Payment Gap Remains An Issue After Sizmek filed for bankruptcy last year, they owed quite a bit of money to ad tech companies and publishers. The issue of payments…

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Google Digital-Ad Probe; Twitter noodling ways to fight disinformation; and what does AdTech collaboration on a non-cookie world look like?   Google Resists Demands From States in Digital-Ad Probe The lead attorney in a joint investigation of alleged anticompetitive behavior by Google claims the company is refusing to surrender emails,…

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Instagram working to increase revenue for video producers; Strategies for video monetization; and learning from social media to attract subscribers.   Instagram Targets More Funding, Ad Revenue-Sharing, for Video Hub Video producers who had been hesitant to work with IGTV (Instagram’s platform for long-form videos) because they couldn’t make any…

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IAB addresses post-cookie “apocalypse”; Fear of coronavirus cancels upcoming MWC; and things to consider while doing an ad refresh.   Post-Cookie Apocalypse, IAB Unveils ‘Project Rearc’ The Interactive Advertising Bureau (IAB) is about to embark on a project that will rebuild digital advertising without cookies.  Dubbed “Project Rearc” (for re-architecture),…

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Race to brand safety; embracing video ad monetization; and advertisers turn attention to publishers instead of data. ‘It’s a race to brand safety’ – how to battle ad keyword blocking It appears that the strict practice of brand safety is hurting the newspaper industry, which sometimes uses blacklisted words in…

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Facebook “Clear History” issue; programmatic “clawbacks” are under fire; and early returns on CCPA.   Facebook’s ‘Clear History’ Tool Doesn’t Clear Anything Facebook made an announcement on “Data Privacy Day” in regard to the rollout of an Off-Facebook Activity tool that supposedly allows Facebook users to monitor and manage connections…

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Google officially takes bite out of Chrome cookies; Twitter drops a dating app for privacy concerns, and header bidding coming to Connected TV.   Google Chrome Will Phase Out Third-Party Cookies by 2022 In a move that will affect more than half of all web users, and one that many…

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