The Digiday Publishing Awards are designed to acknowledge the companies modernizing digital media. The publisher platform award is given to the technology that enables publishers to improve their business through advertising and content distribution.
We’re honored to be up against other major forces in the publishing industry, such as WordPress, IPONWEB, and The Telegraph, for their The Ozone Project.
This nomination is recognition of the work we’re doing to help our customers achieve their goals and the new technological developments and immersive user experiences that are helping to push digital publishing forward. Developments that include our own server to server header bidding solution, MBid, automated push notification framework, MarfeelPush, and our consistent results in publishers’ key metrics such as page views, session time, and advertising revenue.
We now work with more than 600 clients worldwide, optimizing their traffic, speed, and ad revenue for mobile. Our platform delivers 700 million website sessions each month, from publisher websites such as The Washington Times, Euronews, Dennis Publishing, and AdAge.
We were also recently featured in the Financial Times list of 1000 fastest growing companies in the world, for the second year running.
As part of the judging criteria, Digiday also studied at the performance of our customers in individual detail. Part of the nomination was based on our recent work with the publisher, **Euronews. **
Euronews was looking for ways to increase the page speed and accessibility for visitors on their arabic.euronews.com mobile website. They wanted to improve their average number of page views and returning visitors.
Marfeel implemented a state-of-the-art PWA with a consistent brand identity, dynamic ad insertion, and SSPs, aggregating millions of premium ads.
This had an instant impact on their core metrics, delivering a 3-digit increase in traffic and programmatic revenue, allowing them to concentrate on their content.
Youva from Euronews explains, ‘We saw a 3-digit number increase in traffic and programmatic, and everything, the user experience meets all the needs’.
We’d like to thank Youva and the team at Euronews for featuring and everyone that made this nomination possible. You can read the full case study submitted to Digiday here.