Google News Affecting Publishers | September

Google makes regular updates that can impact publishers. To keep you ahead of the game, this post will review the top Google news affecting publishers in September.

Google’s Personalized Feed Rolls Out Worldwide – September 7

Google’s “Feed” has rolled out worldwide. The feed brings together “cards” with the latest news based on the interests and search terms of users. The feed originally just appeared within the Google app on Android devices, but it will extend to iOS, the Google homepage, and to the mobile web.

What this could mean for publishers
This represents another opportunity for the publishers’ content to be shared and could see topical pieces broght to new audiences. AMP articles are frequently shared within the Feed, giving publishers another incentive to create AMP pages.

Working with the industry towards a fraud-free media supply chain – September 21

In a post on the DoubleClick Advertiser Blog, Google announced that new infrastructure will roll out that further automates the refund process for invalid traffic that advertisers purchase. Many supply partners are supportive of the changes, and commit to providing advertisers with refunds for any invalid traffic that they sell. Google also released new tools for advertisers to increase transparency around fraudulent traffic.

What this could mean for publishers
More safeguards to protect advertisers is positive for publishers. When advertisers are confident in the way they purchase ad space, the entire digital publishing industry benefits.

Know Their Intention, Get Their Attention: New Ways to Connect and Measure on YouTube – September 25

Google announced that it is developing new initiatives to help advertisers connect and measure their interactions with audiences on YouTube. Firstly, YouTube advertisers were given access to Custom Affinity Audiences to leverage audience data around the searches they conduct, the places that they visit, and the apps they like. Access to the “Director Mix” will also help advertisers to tailor their creatives depending on audiences, while Video Ad Sequencing helps advertisers to create an ad experience that unfolds over time.

What this could mean for publishers
More sophisticated tools and platforms for advertisers is good for publishers and the value of their inventory.

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