Marketers are acutely aware of how important it is to understand their audience base. To increase sales, a marketer has to tap into the needs of their key customers and address those needs regularly. As the world becomes more digital, marketing, in general, is becoming more and more scientific –…
Google has announced that on April 21st they will boost the search ranking of optimized mobile websites and assign them the label, “Mobile-Friendly”. Those sites that suffer from poor performance will be penalized in the mobile search rankings. Test your site for mobile-friendliness here. Marfeel is Google certified and we guarantee the “Mobile-Friendly” label for…
When we were a younger, less experienced start-up desperate to see our product go to market, it seemed it was us against the world. This week we have been at our stand in the very corner of the Congress. Go through the entrance, walk as far up and to the right as…
Two years ago Techcrunch announced Barcelona was igniting as a technology hub. The 2015 Mobile World Congress will bring 90,000 people to Barcelona from around the world from every part of the mobile industry. This is Marfeel, one of the featured start-ups from that original article and we want to say that our tech hub is now on fire! We are all ready to rub shoulders with the global giants at the Mobile World Congress.
Marfeel’s mobile solution now reaches readers in every way. Extensive development has finally given publishers an additional channel for reader engagement and revenue growth. Publications can be viewed as usual in a browser and now also as an app that you can download from an app store. Closing the circle on Marfeel’s mobile solution will deepen engagement for publishers and tap into new ad budgets.
Publishers have asked for a way for their readers to engage with the striking visual content on their sites. A smart and intuitive solution has been found. The Marfeel team has developed a new and enhanced gallery of images where readers can zoom, pan and focus.
Publishers and bloggers just like marketers and advertisers cannot ignore how mobile is transforming the way we consume content. The biggest event related to mobile technology in the world is being held in Barcelona on March 2-5. Content creators of all shapes and sizes pay attention! What happens here will impact the readership and monetization of your publications.
Juan I. Margenat from MARFEEL spoke on how business innovation has the potential to connect publishers and readers in new ways. The start-up’s innovations in mobile design and advertising have boosted engagement and revenue for its publishers. In a market where mobile design has become very expensive and monetizing content challenging, Marfeel has figured out a way to make it accessible even to small publishers.
Top print news and media sites lag behind on mobile performance according to a recent report by The Search Agency. Evidence suggests that traditional print news and media is not adequately responding to the massive movement of readers to smartphones and tablets.
“Design is to invent with intent. If you take away the ‘invent’ bit, you have an engineer. If you take away the ‘intent’ bit, you have an artist.” — Rebecca Reubens