Why Telcos are Acquiring Ad Tech and Media Companies

Since 1996, in the United States alone, Telcos (telecommunication companies) have invested $1.1 trillion to build their networks. In the meantime, Google, Facebook, Amazon, and Netflix – the most notable among many others – have formed powerful and wealthy empires off the infrastructures that Telcos paid so much to build.…

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AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… The new Facebook Watch is expected to bring in serious digital advertising dollars Facebook is gaining on YouTube for advertising dollars in the digital video space. On Thursday, the company released Facebook Watch for U.S. viewers. The service will allow…

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AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Google jumps on the stories bandwagon with a new AMP-based visual format Google will soon be announcing a new feature called Stamp, a wordplay on AMP and stories, that is very similar to Snapchat’s Discover feed. Stories are becoming an…

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AdTech Weekly Round Up

A look at how last week’s news affects publishers… Snapchat targets colleges this fall for new Discover Feed stories Snapchat is prepping for back to school season by introducing colleges to the Discover Feed. The social media company has been reaching out to college publishers across the country with the…

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AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Native advertising gets pushed to the forefront with new AdSense format from Google Google has come up with yet another format for AdSense. The new native ad format is designed to seamlessly integrate into the publisher’s website. The goal is…

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AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… The Race to Mobile Virtual Reality Ads is On A Google blog post this week told the world that the company has built an early version of a virtual reality advertising format. And the format is built specifically for mobile…

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