Why Telcos are Acquiring Ad Tech and Media Companies

Since 1996, in the United States alone, Telcos (telecommunication companies) have invested $1.1 trillion to build their networks. In the meantime, Google, Facebook, Amazon, and Netflix – the most notable among many others – have formed powerful and wealthy empires off the infrastructures that Telcos paid so much to build.…

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Are Your Monetization Results Crystal Clear?

Transparency has become a buzzword in the digital advertising space over the past few years. Publishers want to make sure that they are getting the right information when it comes to monetization metrics and what’s being shown around the valuable ad real estate they’re being paid for. Most of the…

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AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers Mobile Data Consumption is Set to Pass Fixed Broadband It seems like each week mobile is moving past its competitors in one vertical or the other. Mobile is pushing digital advertising past television advertising, and now it’s ready to pass…

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Are You Using the Wrong Metrics? That’s a Costly Mistake

Once you have the best content on the best platforms, measuring their performance is vital to successful monetization. If your publication isn’t using the right metrics, you could be losing out on revenue and missing out on providing the best possible user experience for your readers. Some numbers are most…

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Google’s Newest Chrome Feature Will Be … an Ad Blocker?

The Alphabet-owned tech giant Google may be making a seemingly odd move in the not too distant future, as new reports from within the company are pointing towards a Chrome-based ad blocker. The blocker would be an extension of some of their other recent moves, like docking sites with annoying…

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