AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Google jumps on the stories bandwagon with a new AMP-based visual format Google will soon be announcing a new feature called Stamp, a wordplay on AMP and stories, that is very similar to Snapchat’s Discover feed. Stories are becoming an…

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AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers Google AMP Is Expanding Its Advertising Options After two years of bringing users content at lightning fast speeds, Google AMP is now trying to do the same for advertisements. Their goal, as Vamsee Jasti, a Google product manager, puts it,…

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How Fake News Is Forcing Google and Facebook to Rebuild Trust

A key part of a publisher’s relationship with their readers is trust. As the line between premium publishers and fake news peddlers starts to blur, it’s more important than ever for publications to build trust with their audiences. False stories are popping up on news feeds and search results everywhere,…

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Second Quarter Earnings Reports Show Big Gains for Mobile Advertising

For large tech companies depending on mobile advertising revenue, the second-quarter earnings reports released last week brought welcome tidings, perhaps even unbridled happiness. As years of investment in mobile technology and advertising come to fruition, companies like Facebook, Twitter, and Google parent company Alphabet all saw gains due to revenue…

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The Fight to Speed Up Mobile News

The strategic focus for publishers today is to grow their audience base, specifically on mobile. Analyzing where traffic is coming from, content users read, and ultimately what is engaging visitors are all key data points that help publishers refine their mobile strategy and user experience. Page loading times have been…

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