AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Google launched its new personalized Feed worldwide The term “Google it” didn’t happen out of sheer coincidence. Google has worked its way up to being the top search provider in the world by delivering millions of results within seconds. Now,…

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Tech and Telcos: How It All Unraveled

Part Two in a Four-Part Series It was strictly an alliance of convenience, but for years it held together easily enough. When their interests started to diverge, only one of them noticed. Sly technology, alert to the future, began dreaming up new possibilities and priorities. The steady telcos, failing to…

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App or Website? Why Not Both?

With the introduction of smartphones and tablets, apps have become synonymous with how we browse content and handle tasks on the go. Apple introduced the App Store in July 2008 and changed the way we do everything from communicating with family to hailing a cab. This change impacted publishers as…

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