Apple’s iOS 11 Browser Update Will Change Online Advertising Forever— and Not for the Better

Apple has given its Safari browser a behind-the-scenes makeover, but when the latest version makes its debut as part of iOS 11 later this month, it won’t be pretty. As Apple pushes to improve the user experience, it is also pushing a more restrictive ad-tracking policy that will make it…

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AdTech Weekly Round Up

A look at how last week’s news affects publishers… Snapchat targets colleges this fall for new Discover Feed stories Snapchat is prepping for back to school season by introducing colleges to the Discover Feed. The social media company has been reaching out to college publishers across the country with the…

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Tech and Telcos: Before the War

Part One of Four For decades there’s been peaceful coexistence between a venerable market force and a bold upstart—telecommunications and technology—as both sides enjoyed infrastructural synergy and satisfying profits for all. But now war clouds are gathering on the horizon, and the clash ahead will surely leave some combatants bent…

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How Apple’s Open Ears Helped CNN Increase Unique Readership by 700 Percent in Just One Month

The Revamp Publishers Can Thank for Greater Engagement and Monetization Apple’s News app was launched as a way for iPhone and iPad users to browse all of their favorite publications in one place. But from the start the user experience was slow and disjointed, and publishers found the app sorely…

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App or Website? Why Not Both?

With the introduction of smartphones and tablets, apps have become synonymous with how we browse content and handle tasks on the go. Apple introduced the App Store in July 2008 and changed the way we do everything from communicating with family to hailing a cab. This change impacted publishers as…

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