Apple’s iOS 11 Browser Update Will Change Online Advertising Forever— and Not for the Better

Apple has given its Safari browser a behind-the-scenes makeover, but when the latest version makes its debut as part of iOS 11 later this month, it won’t be pretty. As Apple pushes to improve the user experience, it is also pushing a more restrictive ad-tracking policy that will make it…

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AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Trending Topics on Facebook is being replaced by Trending News Facebook has redesigned its Trending Topics section by creating a Trending News feature for mobile devices. The new feature has its own link that directs users to a carousel of…

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AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… The fight for net neutrality continues and what it means for marketers The FCC once again threatens to impede the open internet. On July 12, organizers, companies, and concerned internet users banded together in a day of digital protest to…

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Is Video Advertising the Ultimate Digital Format?

Video advertisements have reached new heights of popularity in the advertising world as more professionals look towards different digital ad formats for success. From better ROI to more conversions, video advertisements often give you the most value for your money. If you want your brand to stay relevant, now is…

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Are Your Monetization Results Crystal Clear?

Transparency has become a buzzword in the digital advertising space over the past few years. Publishers want to make sure that they are getting the right information when it comes to monetization metrics and what’s being shown around the valuable ad real estate they’re being paid for. Most of the…

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