AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers Mobile Data Consumption is Set to Pass Fixed Broadband It seems like each week mobile is moving past its competitors in one vertical or the other. Mobile is pushing digital advertising past television advertising, and now it’s ready to pass…

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Online and Offline, Mobile’s Impact on Thanksgiving Weekend Grows

Back in October we talked about the rapidly approaching holiday season, and what it meant for mobile’s increasing power in e-commerce. Black Friday, and the rest of Thanksgiving weekend, proved to be the retail extravaganza that it’s always been, and mobile played a large role in the results. Mobile’s share…

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App or Website? Why Not Both?

With the introduction of smartphones and tablets, apps have become synonymous with how we browse content and handle tasks on the go. Apple introduced the App Store in July 2008 and changed the way we do everything from communicating with family to hailing a cab. This change impacted publishers as…

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