Google Wants to Help Publishers Find Potential Subscribers

Things are looking up for publishers who are eager to earn more revenue with content distributed through digital advertising giants Facebook and Google. The two companies essentially run the online advertising scene. Their presence specifically in the mobile sphere is large to say the least with Google and Facebook contributing…

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AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Instant Articles is officially including subscriptions The rumor that Facebook would be adding subscription paywalls to Instant Articles has finally been confirmed. The company has previously hinted at the update, leaving readers and publishers eager to learn more. Facebook has…

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Facebook’s About-Face?

Early this week, Facebook announced the acquisition of Source3, a company dedicated to protecting intellectual property, in order for artists of all kinds to monetize and protect their work from piracy over the Facebook platform. This news comes at the heels of Facebook announcing last week that they will be…

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How Apple’s Open Ears Helped CNN Increase Unique Readership by 700 Percent in Just One Month

The Revamp Publishers Can Thank for Greater Engagement and Monetization Apple’s News app was launched as a way for iPhone and iPad users to browse all of their favorite publications in one place. But from the start the user experience was slow and disjointed, and publishers found the app sorely…

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Which Metric Matters Most to Mobile Advertisers?

Metrics make marketing and advertising outcomes concrete. They show which populations are affected by what advertisements, and make it easy to see what is and isn’t working. Over time, as new technologies have made their way into the marketplace, these metrics have changed. What worked for print proved unsuitable for…

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