AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… The new Facebook Watch is expected to bring in serious digital advertising dollars Facebook is gaining on YouTube for advertising dollars in the digital video space. On Thursday, the company released Facebook Watch for U.S. viewers. The service will allow…

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AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Instant Articles is officially including subscriptions The rumor that Facebook would be adding subscription paywalls to Instant Articles has finally been confirmed. The company has previously hinted at the update, leaving readers and publishers eager to learn more. Facebook has…

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How Fake News Is Forcing Google and Facebook to Rebuild Trust

A key part of a publisher’s relationship with their readers is trust. As the line between premium publishers and fake news peddlers starts to blur, it’s more important than ever for publications to build trust with their audiences. False stories are popping up on news feeds and search results everywhere,…

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AdTech Weekly Roundup

A look at how last week’s news affects mobile publishers Online Tech Giants Are Overtaking Television Companies as Biggest Ad Sellers Google and Facebook continue to dominate the advertising market, as the companies separate themselves from traditional media powers. Combined, the two account for 20 percent of global advertising expenditures…

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Facebook’s Fight Against Fake News Rages On

As digital publishing continues to evolve, publishers are faced with more choices on where to distribute the content they work tirelessly to develop. In recent years, social media, along with native mobile and desktop sites, have become a go-to way for publications of all sizes to attract readers from across…

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