Apple’s iOS 11 Browser Update Will Change Online Advertising Forever— and Not for the Better

Apple has given its Safari browser a behind-the-scenes makeover, but when the latest version makes its debut as part of iOS 11 later this month, it won’t be pretty. As Apple pushes to improve the user experience, it is also pushing a more restrictive ad-tracking policy that will make it…

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Google recognizes that speed isn’t the only factor in a great mobile experience

Just over a decade ago, the first iPhone and Android devices were released. The arrival of these phones signaled the beginning of a new era in content delivery—and the prospect of improved ad revenue for those with the foresight to see the potential of this new tech. The road to…

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AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Google jumps on the stories bandwagon with a new AMP-based visual format Google will soon be announcing a new feature called Stamp, a wordplay on AMP and stories, that is very similar to Snapchat’s Discover feed. Stories are becoming an…

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AdTech Weekly Round Up

A look at how last week’s news affects publishers… Snapchat targets colleges this fall for new Discover Feed stories Snapchat is prepping for back to school season by introducing colleges to the Discover Feed. The social media company has been reaching out to college publishers across the country with the…

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AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Publishers can expect even more from Google AMP after this next update Everyone in the adtech world is putting mobile first, and if they are not – they should be. Google is preparing an update for its Accelerated Mobile Pages…

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AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Native advertising gets pushed to the forefront with new AdSense format from Google Google has come up with yet another format for AdSense. The new native ad format is designed to seamlessly integrate into the publisher’s website. The goal is…

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4 Benefits of Switching to HTTPS

In 2016 Mozilla found that more than 50% of all page loads made were encrypted with HTTPS. This signalled a tipping point where HTTPS would become the norm rather than the exception. This was a huge milestone. But it does not mean that most websites are HTTPS encrypted: the majority…

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AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… The Race to Mobile Virtual Reality Ads is On A Google blog post this week told the world that the company has built an early version of a virtual reality advertising format. And the format is built specifically for mobile…

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