Facebook’s About-Face?

Early this week, Facebook announced the acquisition of Source3, a company dedicated to protecting intellectual property, in order for artists of all kinds to monetize and protect their work from piracy over the Facebook platform. This news comes at the heels of Facebook announcing last week that they will be…

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AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers Mobile Data Consumption is Set to Pass Fixed Broadband It seems like each week mobile is moving past its competitors in one vertical or the other. Mobile is pushing digital advertising past television advertising, and now it’s ready to pass…

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How Fake News Is Forcing Google and Facebook to Rebuild Trust

A key part of a publisher’s relationship with their readers is trust. As the line between premium publishers and fake news peddlers starts to blur, it’s more important than ever for publications to build trust with their audiences. False stories are popping up on news feeds and search results everywhere,…

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Instant Articles Becomes More Publisher-Friendly

In the summer of 2015, Facebook launched a new publishing format that promised to better meet the needs of both consumers and publishers. Facebook Instant Articles was a fast-loading, no-nonsense publishing tool that was perfect for the needs of readers on mobile. It gave users the information they wanted in…

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Coalition for Better Ads Promises to Grow Mobile Marketing

There’s a new group in the mobile advertising space promising to help grow marketing on smartphones and tablets: the Coalition for Better Ads. The alliance is composed of various marketing organizations and big names in the digital advertising space, and looks to improve digital ads to the point that ad…

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Second Quarter Earnings Reports Show Big Gains for Mobile Advertising

For large tech companies depending on mobile advertising revenue, the second-quarter earnings reports released last week brought welcome tidings, perhaps even unbridled happiness. As years of investment in mobile technology and advertising come to fruition, companies like Facebook, Twitter, and Google parent company Alphabet all saw gains due to revenue…

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The Fight to Speed Up Mobile News

The strategic focus for publishers today is to grow their audience base, specifically on mobile. Analyzing where traffic is coming from, content users read, and ultimately what is engaging visitors are all key data points that help publishers refine their mobile strategy and user experience. Page loading times have been…

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