AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Google jumps on the stories bandwagon with a new AMP-based visual format Google will soon be announcing a new feature called Stamp, a wordplay on AMP and stories, that is very similar to Snapchat’s Discover feed. Stories are becoming an…

Read more

Are You Using the Wrong Metrics? That’s a Costly Mistake

Once you have the best content on the best platforms, measuring their performance is vital to successful monetization. If your publication isn’t using the right metrics, you could be losing out on revenue and missing out on providing the best possible user experience for your readers. Some numbers are most…

Read more

More Sites Are Joining the Fight against Ad Blockers

Ad blockers have been a thorn in the side of publishers for the past several years, draining revenue from publications and cutting into their main method of generating income. Now, more companies and publishers are starting to fight back—and some are even going so far as to try blocking the…

Read more

Going Fast, Faster, Fastest with 5G Technology

For publishers and advertisers, it’s always important to stay on the cutting edge of mobile advertising technology. As the technology advances, it’s beginning to surpass the infrastructure needed to deliver the multiple content platforms available on smartphones and tablets. Merely browsing the Web is no longer enough. In fact, streaming…

Read more

Location-Based Marketing is More Accessible Than Ever Before

People use their mobile devices everywhere now. On the bus, walking down the sidewalk, sitting in a cafe: these are places we browse the web or access apps on our phones or tablets. This means exciting opportunities for marketing on mobile. You Publishers now have the ability to target consumers…

Read more