AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… The Race to Mobile Virtual Reality Ads is On A Google blog post this week told the world that the company has built an early version of a virtual reality advertising format. And the format is built specifically for mobile…

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More Sites Are Joining the Fight against Ad Blockers

Ad blockers have been a thorn in the side of publishers for the past several years, draining revenue from publications and cutting into their main method of generating income. Now, more companies and publishers are starting to fight back—and some are even going so far as to try blocking the…

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Coalition for Better Ads Promises to Grow Mobile Marketing

There’s a new group in the mobile advertising space promising to help grow marketing on smartphones and tablets: the Coalition for Better Ads. The alliance is composed of various marketing organizations and big names in the digital advertising space, and looks to improve digital ads to the point that ad…

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The Great Divide and How to Bridge It

Mobile advertising is at a crossroads. It’s an incredibly effective way to reach consumers and readers, but it’s still relatively young and can easily go astray. Choosing the right direction to continue success could lead to or away from the great divide between the way advertisers and operators feel about…

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