AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… The new Facebook Watch is expected to bring in serious digital advertising dollars Facebook is gaining on YouTube for advertising dollars in the digital video space. On Thursday, the company released Facebook Watch for U.S. viewers. The service will allow…

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With Google Partnership, a Natural Force Keeps Going Strong

In the tech universe, some strategic partnerships are a natural fit. Take, for example, the longstanding partnership between Marfeel and Google. This partnership has its roots in Marfeel’s early days, and it has grown organically over the years, flowering into mission-critical collaboration on Google’s milestone AMP project and, ultimately, official…

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AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Trending Topics on Facebook is being replaced by Trending News Facebook has redesigned its Trending Topics section by creating a Trending News feature for mobile devices. The new feature has its own link that directs users to a carousel of…

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Google recognizes that speed isn’t the only factor in a great mobile experience

Just over a decade ago, the first iPhone and Android devices were released. The arrival of these phones signaled the beginning of a new era in content delivery—and the prospect of improved ad revenue for those with the foresight to see the potential of this new tech. The road to…

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Location-Based Marketing is More Accessible Than Ever Before

People use their mobile devices everywhere now. On the bus, walking down the sidewalk, sitting in a cafe: these are places we browse the web or access apps on our phones or tablets. This means exciting opportunities for marketing on mobile. You Publishers now have the ability to target consumers…

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