With Google Partnership, a Natural Force Keeps Going Strong

In the tech universe, some strategic partnerships are a natural fit. Take, for example, the longstanding partnership between Marfeel and Google. This partnership has its roots in Marfeel’s early days, and it has grown organically over the years, flowering into mission-critical collaboration on Google’s milestone AMP project and, ultimately, official…

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AdTech Weekly Roundup

A look at how last week’s news affects mobile publishers Online Tech Giants Are Overtaking Television Companies as Biggest Ad Sellers Google and Facebook continue to dominate the advertising market, as the companies separate themselves from traditional media powers. Combined, the two account for 20 percent of global advertising expenditures…

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Location-Based Marketing is More Accessible Than Ever Before

People use their mobile devices everywhere now. On the bus, walking down the sidewalk, sitting in a cafe: these are places we browse the web or access apps on our phones or tablets. This means exciting opportunities for marketing on mobile. You Publishers now have the ability to target consumers…

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