AdTech Weekly Round Up

A look at how last week’s news affects publishers… Snapchat targets colleges this fall for new Discover Feed stories Snapchat is prepping for back to school season by introducing colleges to the Discover Feed. The social media company has been reaching out to college publishers across the country with the…

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Are Your Monetization Results Crystal Clear?

Transparency has become a buzzword in the digital advertising space over the past few years. Publishers want to make sure that they are getting the right information when it comes to monetization metrics and what’s being shown around the valuable ad real estate they’re being paid for. Most of the…

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More Sites Are Joining the Fight against Ad Blockers

Ad blockers have been a thorn in the side of publishers for the past several years, draining revenue from publications and cutting into their main method of generating income. Now, more companies and publishers are starting to fight back—and some are even going so far as to try blocking the…

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Online and Offline, Mobile’s Impact on Thanksgiving Weekend Grows

Back in October we talked about the rapidly approaching holiday season, and what it meant for mobile’s increasing power in e-commerce. Black Friday, and the rest of Thanksgiving weekend, proved to be the retail extravaganza that it’s always been, and mobile played a large role in the results. Mobile’s share…

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Going Fast, Faster, Fastest with 5G Technology

For publishers and advertisers, it’s always important to stay on the cutting edge of mobile advertising technology. As the technology advances, it’s beginning to surpass the infrastructure needed to deliver the multiple content platforms available on smartphones and tablets. Merely browsing the Web is no longer enough. In fact, streaming…

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How Digital Advertising Is “Making America Great Again”

Tuesday’s United States presidential election took a Brexit-like twist at the eleventh hour, and Donald Trump, who was trailing significantly in most forecasts, was elected the 45th president of the United States. He was able to overcome former Secretary of State Hillary Clinton, even though all signs pointed to a…

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Instant Articles Becomes More Publisher-Friendly

In the summer of 2015, Facebook launched a new publishing format that promised to better meet the needs of both consumers and publishers. Facebook Instant Articles was a fast-loading, no-nonsense publishing tool that was perfect for the needs of readers on mobile. It gave users the information they wanted in…

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Google Tightens the Rules on Interstitial Ads—Now What?

Google has concluded that interstitial advertising interferes with a positive mobile user experience, and starting next year will change its search rankings to dock points from mobile sites using obtrusive interstitial ads. Announced last week, this major shift is bound to change the way many mobile marketers go about displaying…

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