Apple’s iOS 11 Browser Update Will Change Online Advertising Forever— and Not for the Better

Apple has given its Safari browser a behind-the-scenes makeover, but when the latest version makes its debut as part of iOS 11 later this month, it won’t be pretty. As Apple pushes to improve the user experience, it is also pushing a more restrictive ad-tracking policy that will make it…

Read more

AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Publishers can expect even more from Google AMP after this next update Everyone in the adtech world is putting mobile first, and if they are not – they should be. Google is preparing an update for its Accelerated Mobile Pages…

Read more