Apple’s iOS 11 Browser Update Will Change Online Advertising Forever— and Not for the Better

Apple has given its Safari browser a behind-the-scenes makeover, but when the latest version makes its debut as part of iOS 11 later this month, it won’t be pretty. As Apple pushes to improve the user experience, it is also pushing a more restrictive ad-tracking policy that will make it…

Read more

Google Wants to Help Publishers Find Potential Subscribers

Things are looking up for publishers who are eager to earn more revenue with content distributed through digital advertising giants Facebook and Google. The two companies essentially run the online advertising scene. Their presence specifically in the mobile sphere is large to say the least with Google and Facebook contributing…

Read more

AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Instant Articles is officially including subscriptions The rumor that Facebook would be adding subscription paywalls to Instant Articles has finally been confirmed. The company has previously hinted at the update, leaving readers and publishers eager to learn more. Facebook has…

Read more

AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Trending Topics on Facebook is being replaced by Trending News Facebook has redesigned its Trending Topics section by creating a Trending News feature for mobile devices. The new feature has its own link that directs users to a carousel of…

Read more

AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Publishers can expect even more from Google AMP after this next update Everyone in the adtech world is putting mobile first, and if they are not – they should be. Google is preparing an update for its Accelerated Mobile Pages…

Read more

Facebook’s About-Face?

Early this week, Facebook announced the acquisition of Source3, a company dedicated to protecting intellectual property, in order for artists of all kinds to monetize and protect their work from piracy over the Facebook platform. This news comes at the heels of Facebook announcing last week that they will be…

Read more

Google’s Newest Chrome Feature Will Be … an Ad Blocker?

The Alphabet-owned tech giant Google may be making a seemingly odd move in the not too distant future, as new reports from within the company are pointing towards a Chrome-based ad blocker. The blocker would be an extension of some of their other recent moves, like docking sites with annoying…

Read more

AdTech Weekly Roundup

A look at how last week’s news affects mobile publishers Online Tech Giants Are Overtaking Television Companies as Biggest Ad Sellers Google and Facebook continue to dominate the advertising market, as the companies separate themselves from traditional media powers. Combined, the two account for 20 percent of global advertising expenditures…

Read more

How Apple’s Open Ears Helped CNN Increase Unique Readership by 700 Percent in Just One Month

The Revamp Publishers Can Thank for Greater Engagement and Monetization Apple’s News app was launched as a way for iPhone and iPad users to browse all of their favorite publications in one place. But from the start the user experience was slow and disjointed, and publishers found the app sorely…

Read more