AdTech Weekly Roundup

A look at how last week’s news affects mobile publishers Online Tech Giants Are Overtaking Television Companies as Biggest Ad Sellers Google and Facebook continue to dominate the advertising market, as the companies separate themselves from traditional media powers. Combined, the two account for 20 percent of global advertising expenditures…

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Tech and Telcos: How It All Unraveled

Part Two in a Four-Part Series It was strictly an alliance of convenience, but for years it held together easily enough. When their interests started to diverge, only one of them noticed. Sly technology, alert to the future, began dreaming up new possibilities and priorities. The steady telcos, failing to…

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