Instant Articles Becomes More Publisher-Friendly

In the summer of 2015, Facebook launched a new publishing format that promised to better meet the needs of both consumers and publishers. Facebook Instant Articles was a fast-loading, no-nonsense publishing tool that was perfect for the needs of readers on mobile. It gave users the information they wanted in…

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The Great Divide and How to Bridge It

Mobile advertising is at a crossroads. It’s an incredibly effective way to reach consumers and readers, but it’s still relatively young and can easily go astray. Choosing the right direction to continue success could lead to or away from the great divide between the way advertisers and operators feel about…

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