AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers… Google jumps on the stories bandwagon with a new AMP-based visual format Google will soon be announcing a new feature called Stamp, a wordplay on AMP and stories, that is very similar to Snapchat’s Discover feed. Stories are becoming an…

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AdTech Weekly Round Up

A look at how last week’s news affects publishers… Snapchat targets colleges this fall for new Discover Feed stories Snapchat is prepping for back to school season by introducing colleges to the Discover Feed. The social media company has been reaching out to college publishers across the country with the…

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AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers Mobile Data Consumption is Set to Pass Fixed Broadband It seems like each week mobile is moving past its competitors in one vertical or the other. Mobile is pushing digital advertising past television advertising, and now it’s ready to pass…

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AdTech Weekly Round Up

A look at how last week’s news affects mobile publishers Google AMP Is Expanding Its Advertising Options After two years of bringing users content at lightning fast speeds, Google AMP is now trying to do the same for advertisements. Their goal, as Vamsee Jasti, a Google product manager, puts it,…

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Tech and Telcos: Before the War

Part One of Four For decades there’s been peaceful coexistence between a venerable market force and a bold upstart—telecommunications and technology—as both sides enjoyed infrastructural synergy and satisfying profits for all. But now war clouds are gathering on the horizon, and the clash ahead will surely leave some combatants bent…

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Advances in Ad Formats Are Good News for Publishers

The mobile advertising landscape is constantly evolving. In the past several years we’ve seen formats like native advertising and video ads become major offerings from publishers aiming to attract advertisers to their websites. As the space continues to move forward, new formats pop up from publications and sites across the…

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