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OCTOBER 18, 2019   |   GOOGLE NEW YORK

CONVERGENCE NEW YORK

Join us at Google's offices for a forum organized by Marfeel to explore the three publishing pillars that will make or break your strategy.

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The key to growth is balance

Applying best practice for one publishing pillar is no longer enough. Flourishing in today’s attention economy means considering audience growth, reader engagement, and content monetization equally.

CONVERGENCE, supported by the Google Certified Publishing Partner program, will bring the brightest minds from the tech and media worlds together to share best practices for 2020 and beyond. There will also be plenty of time to connect with peers from across the industry.

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Convergence speakers

Industry leaders ready to share their knowledge.

Senior Vice President, 

LEAF GROUP

SCOTT MESSER

Sr. Director of Content, Sports Media Group

USA TODAY NETWORK

MARK HILAND

LUCAS ISERN

Head of Product Management

MARFEEL

BIANCA JOCHIMSEN

Global Lead - Google Certified Publishing Partner Program

GOOGLE

LEANNE GEMMA

Director of Product

MCCLATCHY

XAVI BEUMALA

Co-Founder & CEO
MARFEEL

JULIE ALVIN

SVP of Editorial Content Strategy

Refinery29

CONTRIBUTORS:

2019 Agenda

A complete day of publishing insights.

08:00111 8th Ave, New York
09:00Registration
09:00Xavi Beumala, Co Founder & CEO, Marfeel
09:45Keynote- Achieve balance to achieve growth
09:45Josh Wetzel, CRO, One Signal
10:15Fireside chat- Push notification strategies for increased subscriber value
10:15Javier Olmedo, SEO Product Manager, Marfeel
10:45SEO tips: How to reach new users after the mobile traffic boom
10:45
11:15Coffee break
11:15Complex, Digital Content Next, Google, Meena Media
12:00Panel- Building and growing your audience: the latest acquisition channels.
12:00Rafa Guerrero, Principal Architect, Marfeel
12:30Increasing mobile engagement with a user-centered approach
12:30McClatchy, USA Today Network, Refinery29, Admonsters, Den of Geek
13:15Panel- Cultivating a sustainable audience: loyalty and longevity
13:15
14:15Lunch break
14:15Lucas Isern, Head of Monetization, Marfeel
15:15Ad Stack Optimization: Monetization Guidance for 2020
15:15Digiday, Investing Channel, Leaf Group, Forrester
16:00Panel - Diversifying Revenue: Possibilities for publishers
16:00
16:30Coffee break
16:30Julia Li, Channel Partner Manager, Google
17:00North America: publishing world insights
17:00Bianca Jochimsen, Global Lead - Google Certified Publishing Partner Program, Google
17:15Smart partnering: Google Certified Publishing Partner
17:15Urs Cete, Managing Partner, BDMI
18:45Fireside chat- The technology that's changing tomorrow's media landscape
18:00
18:15Closing comments & wrap up
18:15
20:30Rooftop open bar & networking drinks

WELCOME

AUDIENCE

ENGAGEMENT

MONETIZATION

KEYNOTE

Where to join us

Google will open its doors for CONVERGENCE 2019

Google NYC

111 8th Ave, NY 10011, USA

Don't miss out

This event is invitation-only, and spaces will be granted on a first come first served basis

Reserve your place

ABOUT

Marfeel is a publisher platform with a team of 150+ based in New York and Barcelona. We work with 600+ publishers worldwide to optimize their traffic, speed, and ad revenue for mobile.

We are a Google Certified Publishing Partner that manages 1 billion website sessions every month from publisher websites such as The Washington Times, Dennis Publishing, and AdAge.

Marfeel 2018

SPEAKERS FROM:

Event supported by

This event is supported by Google's Certified Publishing Partner program. A Google Certified Publishing Partner is a proven expert in the mobile ecosystem, committed to the highest service standards Google outlined for this esteemed partnership.


GAVIN DUNAWAY

Editorial Director

ADMONSTERS

JASON KINT

CEO

DIGITAL CONTENT NEXT

MEENA THIRUVENGADAM

Audience Development Consultant

Speakers from

Marfeel is backed by strategic investor BDMI. We are proud to have them as a supporter of the event, and to welcome Managing Partner, Urs Cete, as a speaker. 


JENNIFER INDECK

CEO

Den of Geek (Dennis)

URS CETE

Managing Partner

BDMI

Who's attending

Some of the companies that are attending.

LUCAS ISERN

Head of Product

MARFEEL

JOSH WETZEL

CTO

ONESIGNAL

MAX WILLENS

Reporter

DIGIDAY

BRANDON VERBLOW

Forecast Analyst

FORRESTER

JULIA LI

Channel Partner Manager

GOOGLE

MARKO ZULJ

Senior Channel Partner Manager

GOOGLE