Lazy Loading Prioritizing the user experience
Load as the reader scrolls for fully immersive experiences, instantly.- Other publisher
- 1.4s load the first contentful paint
-
Step 1 Natural Traffic
Loading all of the content needed for an immersive mobile experience is a tough task for any mobile operating system.
Step 2 Page Load
Pages that try to load all of this content as soon as the user connects end up with half-filled pages, higher bounce rates, and unfilled ad positions.
Lazy-loading prioritizes and renders content as the reader scrolls, creating full, rich content experiences, delivered instantly.
Step 3 Engagement
Meaningful : in : milliseconds
Images, Twitter, and Facebook embeds, video players, iframes, and external media or widget are all lazy-loaded as the user scrolls. There's no render-blocking media or widget that prevents the user from viewing content while the elements load.
Instantaneous rendering The Marfeel solution lazy loads images as the user scrolls, in addition to embeds, video players, iframes, and widgets. 
Smooth UX Creates a continuous reading experience as if you were flipping through a magazine. 
Higher viewability and CTR Boosts in click-through rate (CTR) and make scrolling much smoother. 
SEO Performance Device-detection on the server side ensures lazy-loaded content is still crawled and indexed. Faster pages need faster ads.
With our first impressions loading so quickly, we need to deliver ads that can keep up. Fast Ads loads in a separate web worker and reduces monetization code by 50% for maximized speed and viewability.- Monetization code reduced0% viewability
- Decrease in time to first impression+0 lighthouse
points - Increase in viewability0% fill rate
- Lighthouse scores0 % ARPU
increase - Improved SEO results0 % visit
increase - Increase in viewability0 % revenue
increase
