ADMA Media Alliance 2024

Logistics

🌎 Location: Las Vegas, NV 🇺🇸 🏢 Venue Planet Hollywood 🗓 Dates: [date-range from=2024-06-18 to=2024-06-20] :technologist: Marfeelers: @julio.medrano 📦 Organiser: ADMA 🧩 Format: Regular attendance 📑 Attendee list: Spreadsheet 🌐 Website: Link

Overview

👥 Attendees: 44 🎯 Prospects: 4

📈 Highs

• 7 meetings during the event (4 prospects, 3 clients)
• 4 follow-up calls have already been booked.
• Warm opp: Albuquerque Journal & Sonoma Media Investments
• Super good feedback from our clients that attended. The President of Seattle Times said they love us and are willing to provide recommendations/references on our behalf

📉 Lows

• Smaller group of publishers/potential prospects
• Pre-booking meetings without being a sponsor, was a challenge
• Mainly medium sized publishers attending
• Need to push for way more attendees next year and wider range
• Better presentations. The ones they had seemed to drag on

Cost

🎟 Package Cost: 582 € 🛩 Travel Cost: 1,574 € 💰 Total Cost: 2,156 €

Accounts won

• The Spokesman Review -> 763 € cMMR
  • Event attribution: 75%

🏆 Total weighted cMMR: 491 € cMMR