AOP: Ask the Associate series

AOP UK is every other month reaching out to their Associate partners with a prompt question, and then curates those responses for their publishers. You can see past articles here.

The next question is: How can publishers make sure they’re moving their audience through the membership funnel?

We should submit an answer by the 10th of May (max 100 words).

@alexian.chiavegato let’s work on something together!