Digital Media Latam 2024
Logistics
Section titled “Logistics”🌎 Location: Ciudad de Panamá, PN 🇵🇦 🏢 Venue Hotel Sortis 🗓 Dates: [date-range from=2024-04-11 to=2024-04-12] :technologist: Marfeelers: @alexian.chiavegato @marta.rocamora 📦 Organiser: World Association of News Publishers 🧩 Format: Regular attendance 📑 Attendee list: Spreadsheet 🌐 Website: Link
Overview
Section titled “Overview”👥 Attendees: 180 🎯 Prospects: 11
📈 Highs
- Most important event in LATAM, we didn’t sponsor it
- 8 follow-up calls already happened
- 2 Trials were initiated because of this event: Soy502 ($1,650) and Corporación La Prensa ($700). Potential quick-wins for Q2
- We met Grupo Octubre +150M pageviews (AR). Difficult to meet/reach out. Follow-up call with team should happen soon.
🏳 Neutral
- +60% audience is an already existing client
- Really positive feedback from current clients, high expectations regarding upcoming keynote session
- Some conversations led to follow-up calls with AM
📉 Lows
- 5/11 prospects below 6M pageviews
🎟 Package Cost: 583 € 🛩 Travel Cost: 2,600 € 💰 Total Cost: 3,183 €
Accounts won
Section titled “Accounts won”- Corporación La Prensa -> 630 € cMMR
- Event attribution: 100%
- Soy502 -> 1,697 € cMMR
- Event attribution: 100%
- La Diaria UY -> 606 € cMMR
- Event attribution: 100%
🏆 Total weighted cMMR: 2,933 € cMMR