LMA Fest 2024
Logistics
Section titled “Logistics”🌎 Location: Chicago, US 🇺🇸 🏢 Venue: Gleacher Center 🗓 Dates: Mon 23.09 → Wed 25.09 :technologist: Who’s attending: @julio.medrano 📦 Organiser: Local Media Association 🧩 Format: Regular attendance 📑 Attendee list: Link 🌐 Website: Link
Overview
Section titled “Overview”👥 Attendees: ? 🎯 Prospects: 6
📈 Highs
- 12 meetings during the event (1 partner, 5 clients and 6 prospects). 4 new prospects for us.
- 2 follow-up calls have already been booked. Secondary follow ups happening this week.
- Warm opps: Anchorage Daily News & Chicago Reader.
- Lot’s of momentum in the US market and lots of great feedback from clients and prospects. Many of our clients there mentioned how impressive it is to see the traction we have gained in the US and how many publishers were talking about us behind the scenes and how much they love our solution!
📉 Lows
- Smaller local publishers, who sometimes can be old school minded in business and technology.
- Heavy presence by Taboola who was highlighting that their analytics solution is offered at a very low cost.
- Many of the publishers there of interest, are already clients, so finding solid potential prospects, could be a bit of a challenge.
🎟 Package Cost: 538 € 🛩 Travel Cost: 1,587 € 💰 Total Cost: 2,025 €
Accounts won
Section titled “Accounts won”🏆 Total weighted MMR: