Mega-Conference 2024
Logistics
Section titled “Logistics”🌎 Location: Phoenix, AZ 🇺🇸 🏢 Venue: Sheraton Phoenix Downtown 🗓 Dates: [date-range from=2024-04-14 to=2024-04-16] :technologist: Marfeelers: @julio.medrano 📦 Organiser: America’s Newspapers 🧩 Format: Regular attendance 📑 Attendee list: Spreadsheet 🌐 Website: Link
Overview
Section titled “Overview”👥 Attendees: 330 🎯 Prospects: 14
📈 Highs
- 5 follow-up demos booked (more to come in the coming weeks)
- Relationship reinforcement with current clients (The Advocate, Seattle Times, Shaw Media, EO Media Group, etc.) and soon to be clients (ABQ Journal, WEHCO & The Salt Lake Tribune).
- Held a private event at a MLB game, with 3 other companies all covering costs. All of the top prospects attended this event.
- Lots of the top independent brands there, so we are establishing ourselves as the best analytics solution in the industry.
- This is our 2nd year attending and you could see a huge difference in terms of brand recognition. Prospects emailed me to meet.
- Lot of focus at this event on networking and relationship building which was great for us.
📉 Lows
- We are working with almost all of the bigger brands here already.
🎟 Package Cost: 2,670 € 🛩 Travel Cost: 3,721 € 💰 Total Cost: 6,391 €
Accounts won
Section titled “Accounts won”- Community Impact -> 640 € cMMR
- Event Attribution: 25%
- Rome Sentinel-> 645 € cMMR
- Event Attribution: 50%
🏆 Total weighted MMR: 508€ cMMR