Ona 2024
Logistics
Section titled “Logistics”Location: Atlanta, US 🏢 Venue: Hyatt Regency Atlanta Downtown 🗓 Dates: Wed 18.09 → Sat 21.09 :technologist: Who’s attending: @julio.medrano 📦 Organiser: Online News Association 🧩 Format: Regular attendance 📑 Attendee list: Link 🌐 Website: Link
Overview
Section titled “Overview”👥 Attendees: Over 1500 🎯 Prospects:
📈 Highs
- 16 meetings during the event (1 partner, 2 clients and 13 prospects). 10 new prospects for us
- 4 follow-up calls have already been booked
- Warm opps: McClatchy (Who we signed while at the event), MediaNews Group, Anchorage Daily News, Sahan Journal and TEGNA.
- Lot’s of momentum in the US market and lots of great feedback from clients and prospects.
📉 Lows
- Massive amount of attendees (Over 1500!), many of them being student or journalists, so finding the right decision makers can be tough.
- Heavy competitor presence with booths, lots of team members in attendance and heavy marketing (Chartbeat & Parsley).
- Everyone spread out on 3 separate floors with many seminars happening at the same time.
Booked Meetings
Section titled “Booked Meetings”- American City Business Journals
- Clara Soteras
- TEGNA
- McClatchy
- CT Mirror
- Media News Group
- Hubbard Broadcasting
- NewsBreak
- Insider
- MediaFeed
🎟 Package Cost: 470 € 🛩 Travel Cost: 1,340 € 💰 Total Cost: 1,810 €
Accounts won
Section titled “Accounts won”- LA Post-> cMMR 1,291 €
- Event Attribution: 100%
- MediaNews Group -> cMMR €12,859
- Event Attribution: 50%
🏆 Total weighted MMR: 6,803 €